The target audience for our horror film would be aged 15+ because our protagonist is a male teenager. Which means that teenagers in the audience would be able to relate to the character more, d therefore conforming to Blumler's personal identity theory, which states that people watch films to engage with the characters on-screen. This would attract people over the age of 15 and male because large amounts of the film will include a similar aged male protagonist. Our film would not be suitable for people under 15, because it is a horror film and would include some scary themes, such as a creepy clown antagonist as well as scary places conforming to Carrol lover Terrible place theory. Our film would not include any swearing, gore or nudity, which means that it would not be rated as an 18.
Our film would be aimed at males, because males typically enjoy horror film more than females . This could be because males are more stereo typically thrill-seekers and so are more likely to watch a horror film because of the energetic buzz it gives them. In addition to this, the majority of the characters in the film, including the protagonist, is male, which means that a male audience would relate to the characters more and therefore enjoy the film more and also make them more likely to go tho the film in the first place.
I think our film would be targeted towards a niche audience, due to the fact that we have a minimal budget and it is going to be set in our local area which doesn't have any particularly well known landmarks. In addition to this, our film won't feature any famous actors, so we won't be able to take advantage of a star's existing fan-base due to the fact we have no budget. This means that most audience will be turned off as they don't know any of the actors in the movie creating many unknowns for the film.
In terms of class, I think our film would be aimed at middle class, because it involves similar environments that the middle class would be used to like a house for instance. As the horror aspect come from the amount of jump-scares and scary themes and tropes we will include. When referring to the Cross Cultural Consumer Characteristics model developed by Young and Rubicam, I think our film would be aimed towards main-streamers, because 40% of the market is made up of main-streamers, and it wouldn't appeal to aspirers, succeeders, or reformers, because the plot is quite basic and we have a minimal budget.
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